We have some great challenges and opportunities ahead in 2013 that I need to share with you, but first I want to recap some of the highlights of the just completed 2011-12 legislative session - one of our most successful with a great deal to be proud of:
And most significantly:
So What’s Next?
The recent elections have created an opportunity for bold action. We know that simply diverting waste from disposal is only half the battle. It’s time to think (and act) bigger and bolder!
The extraction and processing of the planet’s virgin material resources to make increasingly single use, litter-prone and disposable products and packaging results in the generation of massive pollution and waste long before they make it to the landfill or even the recycling bin.
When we reduce packaging and waste and make things from recycled materials, we substantially reduce the pollution, energy and waste associated with manufacturing.
To take on these Big Picture issues, CAW has put forward a bold vision for conserving resources and reducing pollution and waste.
Waste Not California! is the plan we have put forward to help continue California’s transformation to sustainable economy. This is more than simply a laundry list of problems and solutions. Based on California’s 30 plus years of recycling policy success—success that you have helped us achieve—we can demonstrate with real data that our existing investments and commitments to a recycling society have done substantially more than reduce pollution and waste. Our efforts have resulted in green jobs, economic expansion, and lower costs for ratepayers.
For 2013, we are proposing to build on our proven track record of success by targeting problem waste materials and waste generators and putting forward solutions that combine consumer convenience and opportunity to recycle, with market-based incentives for manufacturers and businesses to design for recycling and the use of recycled materials. Those that don’t adapt will be forced out of the marketplace.
Fast Food Packaging.
This is an ambitious agenda. But recently enacted political reforms have opened a window whereby a new generation of policy makers in Sacramento appear ready to set aside ‘politics as usual’, and embrace a thoughtful and reasonable package of policies aimed at both reducing pollution and waste, while simultaneous growing the state’s green economy.
But in order to make this happen we need your help. We need your letters. We need your phone calls. And we need your continued financial support. We have a very experienced team of policy leaders, researchers and political organizers in place. But we are facing opponents—primarily in the plastics and chemical sector—that have demonstrated their willingness to do, say, and spend whatever it takes to spin falsehoods and confusion about the environmental impacts of their products.
Going into 2013, we need to know we will have the resources to get our message out to policy makers, the public, and to you if we are going to be successful in countering the Campaigns of Misinformation.
I hope we can count on you to support our work and make the most generous contribution you are able to. This is the time to make a tax-deductible contribution to support the research and education work of Californians gainst Waste Foundation.
With your help, I hope to be writing again soon with more good news! Thank you once again for your continued support of recycling and CAW.
P.S. - When you contribute to CAW you help keep California's recycling revolution moving forward. We've accomplished a great deal with your support in the past. I hope to hear from you again soon.