Cotton, Inc.'s new project, CottonFromBlueToGreen.org is holding a drive to collect unwanted denim clothing (any brand) at all GAP retailers from March 5-14. If they are interested, those who donate will receive 30% off a new denim GAP product.

The CottonFromBlueToGreen organization utilizes the recycled denim to make a stronger, fire-retardant, environmentally friendly home insulation. 

To see the process from cotton seed to insulation, click here. 

To get details about the GAP promotional drive, click here.