RecycleBank launched a recyling incentives pilot program in Los Angeles earlier this week that will affect 10% of the city's residents.
The program offers rewards to households that recycle, in an attempt to raise the current recycling rate in L.A. from 65% to 70% by 2013. Based on a point system given by how many pounds recycled per week, individual households receive rewards to be redeemed at local, regional, and national retailers.
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Learn more about RecycleBank.